DooGooD is one of the happy few incubator projects from ABN AMRO's "Dialogue house". DooGooD is based on a website which let people invest money
in poor third world country entrepeneurs. The idea is based upon the nobelprice winning microfinance principal pioneered by Muhammad Yunus
. Initialy the
young DooGooD team only requested
a websiteconcept but since there was no marketing proposition I advised to first develop a communication concept.
"Small investment, great effect" became the appropriate tag line with lots of potential. The images show the first proposed ads and designs of the
website. A world globe is going to be used to navigate to different entrepreneurs all over the world.