Concept DooGood
DooGooD is one of the happy few incubator projects from ABN AMRO's "Dialogue house". DooGooD is based on a website which let people invest money
in poor third world country entrepeneurs. The idea is based upon the nobelprice winning microfinance principal pioneered by Muhammad Yunus. Initialy the
young DooGooD team only requested a websiteconcept but since there was no marketing proposition I advised to first develop a communication concept.
"Small investment, great effect" became the appropriate tag line with lots of potential. The images show the first proposed ads and designs of the
website. A world globe is going to be used to navigate to different entrepreneurs all over the world.