The IJsselkrieg is an annual classic scooter race around the IJsselmeer.
Credits: Roderic Mul, concept, design & flash
The 2007 version was inspired by the trend of new websites which showed an interactive world rather than a conventional layout.
An inspiring world, in which one has to explore the area to get the information it's looking for, has certainly more appeal than just a
an image accompanied by (too) much text. This would certainly not be usefull for every brand.
The concept refers to the taught of; don't drive it too hard or you'll end in the lake...
Click here to see the website