Mini Banner campaign
Brief: promote the New MINI Countryman as part of the introduction on the dutch market.
The MINI Countryman is a slightly bigger MINI than the original, hence the theme: EXPERIENCE MORE MINI.
Alongside various other banner formats we developed a
Floor Ad in which we made the cursor-arrow grow bigger.
In an exciting and surprising way the visiter now experienced something small (or mini) growing into something bigger.
Just like the new MINI Countryman!